— Case Study

Branding:

Trails Creative Branding

Trails Creative Co. started as a means to link my design career to my passion for the environment. Before my studio had its name, it was just a concept: “Design for the people and the planet.”

The Project

Starting with only an idea for a company was both freeing and challenging. It prompted me to define Trails’ identity so that as I developed the various touchpoints where people would interact with the studio, the brand would be cohesive at all levels. The Trails brand was an evaluation of the entire company in both its current and future forms so that I could design for it in a way that would evolve as the studio evolves.

Process Overview

01.

At the beginning of the branding process, I needed to define my studio. I used a Business Model Canvas to frame how the company would operate. Once all the pieces were laid out, it came time to name the studio. Eventually “Trails Creative Co.” was decided and it was time to start designing.

02.

The next step was to create an overall design aesthetic for the Trails brand. This included everything from the color palette to the fonts and the type of imagery used. During this exploration, I also went through the iterative process of developing the Trails logo.

03.

With a finalized logo and the studio’s design style established, I applied it to the various touchpoints I needed. This meant that the website, social media, email signatures, and business cards all had to look and feel the same. As an evolving company, I knew that the design would also grow over time, leading to a more refined brand.

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