— Case Study

Website Design:

Whitehouse Consulting Services

Gary Whitehouse has been assisting families with college recruiting for 17 years through his company Whitehouse Consulting Services (WCS). He has worked with and individually assisted over 300 families as they seek to understand and navigate the college selection process. He was in need of an updated website so that people had a place to go to assess his credibility.

Duration: 3 months
Roles: UX Designer, Web Developer
Tools: Photoshop | WordPress | Divi

Mockup of a laptop displaying WCS website

The Project

Problem

Having an optimized website is crucial in our increasingly digital world. WCS had created a basic site about 10 years ago and hadn’t done much to update it since most business was done in person. Due to the COVID-19 pandemic and lack of face-to-face interaction, the company’s online presence became more important and Gary’s credibility as a professional was not represented by the website he had.

Goal

As a local business, a redesigned website can be an invaluable tool to increase traffic. WCS wanted to update their website’s look, revitalizate the branding, and make it easy for potential clients to connect.

Solution

Together, we took a disorganized single-page website and expanded it out to several pages of easily accessed information with an emphasis on drawing business in.

Process Overview

01.

We began the project by exploring the various web hosting options and settled on WordPress as a content management system. From there, we worked on some design concepts and selected a customizable theme that aligned with the project goals as a starting point.

02.

Next was the website design phase. We began with mockups of a few pages based on the selected theme and customized them with brand colors and lorem ipsum for content. The next step was creating a test version of the site to design all the pages completely prior to launching on the live URL.

03.

Once the design was complete, the website was launched onto the garywhitehouse.com URL. This was followed up by registering the new website with search engines, establishing social media connections, and ensuring website redirects were in place.

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